Amazon’s new Kindle Fire Tablet looks good, it feels good, and the price is right. At $199, it’s affordable for those people who buy these kinds of gadgets. It has a full vivid color 7″ screen with outstanding readability features. Text is crystal clear. Photographs and diagrams are sharp. Movies that you can download from Netflix on the cloud through Amazon are clear, the sound is really good with headphones. It’s easy to carry around because it’s no larger than a thin paperback novel. It works via WiFi anywhere it is available – like in your home or at hotspots all over. The Kindle Fire Tablet has all those features and a few I didn’t mention like unlimited cloud memory for buyers using Amazon’s cloud memory service. I also didn’t mention that it is a great game machine capable of playing lots of game-type apps.

With all these features however, what kind of device is it? Let me make it crystal clear. This is a masterfully designed consumer machine that will deliver practically everything Amazon has to offer in its vast online store – books, music, video, audiobooks, newspapers, full-color magazines etc etc. There is no end to the possibilities you can get – and for that reason it is a stroke of genius for Amazon. Buyers of the Kindle Fire Tablet are purchasing the means to easily tap into any product Amazon sells online. They, in essence, will become a captive audience.

Let’s talk for a second about what the Kindle Fire Tablet is NOT. It is not a laptop computer. It is not a device with which you can create anything on like spreadsheets, word processing documents or make movie clips. There is no camera on it or in it. It is not a productivity machine. It is NOT an Apple iPad 2. I’ve written an article on my website blog about the differences and whether you are making the right choice when and if you decide to buy a Kindle Fire Tablet.